Nike is chronicling Cristiano Ronaldo’s past through a new series of seven Mercurial Superfly CR7 boots, unveiled one at a time over the next several seasons, beginning with Chapter 1: Savage Beauty.
Savage Beauty takes its cues from Madeira, the volcanic Portuguese island where the player was born.
“Madeira will always be close to my heart,” says Ronaldo. “I’m so happy to represent my island all over the world. It’s a fantastic feeling.”
The lava-inspired print on Savage Beauty is one of the most intricate Nike has ever produced on a pair of boots. A collaboration between Nike’s World Headquarters and its expert artisans in Montebelluna, Italy, the vibrant, six-color graphic flows from toe to heel to accentuate Ronaldo’s speed.
Supplementary color on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design.
Nike F.C. presents the Nike Free Mercurial Superfly inspired by the CR7 Collection, the first in a series of player-inspired product from Nike F.C. Mirroring the bold aesthetic of Savage Beauty; Nike F.C. is bringing the innovation, performance and personality of the Nike Mercurial Superfly boot back to the streets.
The CR7 Chapter 1: Savage Beauty boots and apparel collection will be available later this week. The Nike Free Mercurial Superfly will be available beginning November 14 at Kitbag and World Soccer Shop.
With three Ballon d’Or awards and over 500 career goals, Cristiano Ronaldo is the all-time leading scorer for both club (Real Madrid) and country.
Chapter 2 of the new Mercurial Superfly CR7 boot collection will be revealed in 2016.