Sports company PUMA has today launched the PUMA KING Legends Pack, a tribute to Pelé, Johan Cruyff, and the beautiful game. Designed to honor two of the greatest players to ever grace a football pitch, from South America to Europe and everywhere in-between. The boots and matching apparel feature prints and details that is nothing short of legendary.
It doesn’t get more legendary than this. Two pairs of boots celebrating two icons of the game. Both featuring detailed embroidered player portraits, bespoke KING logo’s featuring both players iconic ‘14’ and ‘10’ jersey numbers, national flag colors incorporated into the ever-present PUMA formstrip, player signatures as well as wider personalized touchpoints that include three stars for Cruyff’s Ballon d’Or wins and three stars for Pelé’s World Cup victories.
KING has always stood for excellence. For decades the best players in the world, like Pelé and Cruyff, were wearing KING while winning everything. They controlled the game with a touch of class as KINGs of the game. To celebrate their legacy the limited-edition PUMA KING Legends Pack features a special colorway that nods to each players iconic history.
The PUMA KING features PUMA exclusive K-BETTERÔ, a completely new, non-animal based upper material for ultimate touch and control benefits because control is king. The innovative new upper also contains at least 20% recycled material as a step toward a better future.
Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.
Be legendary with the PUMA KING Legends Pack available from February 29th at PUMA.com, the PUMA mobile app and specialist football retailers worldwide.