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Sunderland 2024/25 hummel Home Kit

2024/25 Kits

Sunderland 2024/25 hummel Home Kit

hummel and Sunderland AFC have unveiled the club’s 2024/25 home kit, rekindling their iconic alliance that began in 1988. This new kit symbolizes their shared history and bright future on Wearside.

The 24/25 home jersey pays homage to Sunderland’s heritage with its iconic red and white stripes. This year’s design celebrates the city’s shipbuilding roots, featuring all-over stripes inspired by the club’s crest, shipyards, and vessels. The phrase “From the banks of the River Wear” elegantly scripted on the inside collar, encapsulates the spirit of the city.

Symbolically anchoring the shirt to Sunderland’s modern era, the Stadium of Light’s coordinates are subtly placed on the outer back neck, bridging connections with its illustrious past.

Throughout their partnership, Sunderland and hummel have shared numerous milestones, including a rise to the First Division in the late ’80s and an unforgettable 1992 FA Cup run. Between 1988 and 1994, hummel designed kits that perfectly captured the era’s essence and became iconic symbols of the club’s history.

“Returning to Sunderland after three decades truly feels like coming home, and we’re excited to launch the new 2024-25 home kit in partnership with the club. This kit not only pays tribute to our shared past but also underlines our commitment to the passionate Sunderland community, which is the true lifeblood of the club. In the late ’80s and early ’90s, our chevrons symbolized the club’s ambitions and successes. Now, we’re leveraging that rich legacy of heritage and innovation to create the next iconic Sunderland kit, one that will hopefully inspire generations to come,“ says hummel’s Marketing Director, Morten Lund.

Sunderland’s Chief Business Officer, David Bruce, adds: “The launch of our 2024-25 home collection and redevelopment of our stadium store has set a new standard for Sunderland AFC. hummel promised our supporters superior service and following a period of deep creative collaboration with the Club, they have delivered. Our City and this Club are unlike any other – and that uniqueness is at the heart of our home collection, which is just the start of our partnership.”

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