London-based social enterprise, notjust, have released their debut American apparel collection featuring a Christmas sweater celebrating the achievements of Megan Rapinoe and championing the fight for equal pay. Here is a our World Exclusive up-close look at the top along with more on it from the folks at notjust.
Not just an apparel company, this social enterprise, has been widely known for their popular holiday sweater line and directing their capital for good. notjust will contribute proceeds from each sale to charity. Customers will be able to choose from a list of charities they wish to donate 10% of their purchase to when buying their sweater.
The American debut collection has been carefully curated with the most prolific boldface names from celebrities, sports figures, recording artists and to those that have become pop culture icons in 2019. The holiday campaign, which embraces diversity, celebrates inclusivity and offers memorable fashion statements, includes Alexandra Ocasio-Cortez, aka AOC, the Bronx-based Congresswoman who has taken the political world by storm; the effervescent Jonathan Van Ness, who has rejected traditional gender pronouns preaching the power of positivity, choice and self-identification; with a historic World Cup Win and a commanding voice on matters from equal pay to Donald Trump, soccer star Megan Rapinoe; hip-hop sensation Lizzo, who has been 100% dat B*tch this year – loud, proud, and oozing the type of juice that instills confidence in those that have previously felt marginalized, mocked or misrepresented; Lewis Capaldi, America’s sweetheart with his cracking sense of humour, a ton of humility and that shockingly soulful voice to boot; Lil Nas X– a young, black, gay country-rap star that appeared from nowhere to break the record for consecutive weeks at number one on the Billboard Hot 100.
Also featured is Phoebe Waller-Bridge, the award winning screen-writer and actor who has charmed the nation with her relatable, honest, flawed and lovable protagonist Fleabag. White Claw, the nation’s adored seltzer and status symbol like no other, rounds out the collection – you can celebrate the drink of the summer all through the winter with this playful sweater.
“In 2019 the women’s game has continued its rapid charge forwards: exhilarating games, record attendances and crucially a figurehead for the movement – Megan Rapinoe. Whether she’s not going to the f***king White House, battling for equal pay or clinching a historic World Cup and Balon D’or double, Megan has been a champion both on and off the pitch. So here we are, wishing you all a Merry Christmas and a Rapi-Noe-Year with this festive jumper” said Mike Harding, Founder of notjust.
All sweaters are produced in ethical-working conditions to tackle sweatshop labor. Producing one of these premium quality knits is time-consuming, highly specialized and technically intricate work. Using the latest hi-tech knitting machines, it takes 45 minutes to weave the front and back sections, and the sleeves are cut by hand and the collar attached by carefully feeding each sweater into a separate machine. Each stage of the process is carried out by expert craftspeople in fair working conditions, resulting in sweaters built to last and to be worn again year-after-year.
The notjust 2019 Christmas sweater collection is available at at www.notjustclothing.com for $65 a piece, with 10% of each sale going towards a charity of your choice.
London-based social-enterprise notjust designs topical products for positive impact –notjust for profit. For every product created, profits raised are used to tackle societal problems from child poverty to homelessness. Always designed and produced domestically, notjust supports local manufacturing, striving to bypass unjust manufacturing methods and minimize our carbon footprint.