Expect to be in contention for their sixth world championship this summer in Russia, Brazil have their first new home and away kits since 2016 in the form of their 2018 FIFA World Cup Nike jerseys.
According to Nike: Brasil has worn a yellow home shirt since 1954. But it hasn’t always been the same shade of yellow. This year, the squad will sport a more vibrant Samba Gold than they have in 20 years.
To determine the exact shade of the Brazil 2018 World Cup home kit, designers took a color swatch book to the Football Museum in São Paulo and matched the yellow with the one used in Mexico in 1970, when games were first broadcast in color.
“The bright, vivid yellow of the Brasilians combined with their style of play really made an impact on viewers around the world,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “It’s one of the most iconic moments in the history of football, and we wanted to channel that energy into the 2018 National Team collection.”
That energy represents a uniquely bold culture and fuels a particularly potent style of play, both unique to the country. “Being Brasialian is about rhythm, a certain type of movement,” says Hoppins. “You see it in the dance, you see it in the art and you certainly see it on the football pitch. Only Brasilians play this way.”
Nods to this vibrant culture are noted throughout the collection. The globe from the national flag surrounded by radiating lines appears at the inside neck of both the home and away kits. The phrase ‘você é a seleção’ (which translates to “your selection”) runs around the design.
The Brazil 2018 World Cup Nike away kit maintains the team’s tradition of donning blue alternate jerseys. A tessellating star pattern that radiates from the team crest tells the story of two important firsts in the team’s history: 1) The first time they wore blue (in 1958 against Sweden) and 2) The first winner’s star they registered by winning that game. The shirt uses the same Nike template as the home kit and is made of Fast Fit Vaporknit kits to facilitate speed through performance and aesthetic.
Brazil will wear their 2018/19 home and away kits during upcoming international friendlies against World Cup hosts Russia and defending champions Germany over the next week.