New Balance Football has officially unveiled the first boot to be made in its manufacturing facility in Flimby, the MiUK ONE. It is now available at World Soccer Shop.
The MiUK ONE is a classic boot with a modern twist, combining heritage and high performance. The leather-based boot is limited to a run of 2,000 pairs, and has been made at the New Balance factory in Cumbria, in the North West of England. The release comes as New Balance announces the opening of a professional development facility for its sponsored footballers at the Flimby factory.
The facility allows New Balance to work even more closely with their pro players like Aaron Ramsey and Álvaro Negredo to shape their future boot designs and developments.
The MiUK ONE is for discerning players who appreciate craftsmanship and who celebrate quality, both in playing style and kit. Evoking heritage New Balance boot styles, the leather upper and faux flip leather tongue bring a light but strong material finish designed to perform in the modern game.
This complements the incorporation of the Visaro Pro outsole, which adds to the key performance elements of the boot. The design incorporates a padded insert in the tongue and removable cushioned footbed for unsurpassed comfort. A ‘MADE IN ENGLAND’ silver logo and silver Union Jack give the boot its exclusive look.
Packaged in exclusive MiUK boxing, the boot is accompanied by a premium quality cotton Made in UK boot bag, boot polish and a boot brush; ensuring owners can maintain the condition of their limited edition boots for years to come.
General Manager of New Balance Football Richard Wright said, “The MiUK ONE is a testament to where we have come from and where we want to be as we continue to grow in the football sector. It has been great to work with our professional development team at Flimby, who have over 30 years of experience of manufacturing high quality footwear in the UK. Everyone at New Balance is extremely proud of the MiUK ONE and I am sure it will prove to be extremely popular amongst boot collectors and players alike.”