adidas Football has today announced the launch of its brand new ACE 17+ PURECONTROL soccer boot. To be worn by Manchester United and France midfielder Paul Pogba, the new boot brings the brand’s BOOST technology to soccer for the first time. In another first, the Red Limit collection also features a street adaption of each silo, allowing players to take their game from the stadium, to the cage, to the street.
The Red Limit ACE 17+ PURECONTROL (available at World Soccer Shop) features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time and is protected by an ultrathin NSG (Non Stop Grip) film to provide ultimate levels of grip. The laceless PURECUT sock system is designed to eliminate overlays between the foot and the ball for ultimate control whilst the unique sock construction, which is formed of an internal lock-down system, offers premium comfort.
The ACE 17+ PURECONTROL’s newest feature sees the introduction of adidas Running’s BOOST technology. The BOOST cushioning is made up of thousands of unique foam balls and features along the boot’s SPRINTFRAME and sock liner. The end result returns more energy than conventional midsoles and delivers unrivalled levels of comfort.
The Red Limit collection continues with the launch of the Red Limit ACE 17+ PURECONTROL Cage version. Featuring the same black and red colourway as the on-pitch silo, the cage version features a PRIMEKNIT upper with a layer of NSG film to provide ultimate control.
A stretchable layer of TECHFIT material is placed between the black and red colour blocks to optimise comfort, whilst a red EVA strip features above the heel’s BOOST to offer stability. Unlike the on-pitch boot, the cage version features BOOST on the heel only, designed to offer comfort, stability and energy return on a hard surface, where it matters most in cage football.
The ACE 17+ PURECONTROL Street version completes the Red Limit collection. Inspired by the street, the shoe features a sleek all-black colourway with red details and is predominantly constructed with a PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.