Known for their surfing lifestyle apparel, wet suits and footwear, Hurley has launched a range of limited edition board shorts patterned after the 2014 FIFA World Cup kits of Brazil, France and the USA. All of the shorts are fully licensed thanks to Hurley’s parent company Nike being the technical sponsor of the three national soccer teams. The new gear are all Phantom board shorts – Hurley’s current statement product and top of the line surf and swim wear in their own right.
Here are more details on the Hurley 2014 World Cup Phantom board shorts along with a World Exclusive in-depth look at the United States away jersey-inspired model in the collection. Our pictures include a U.S. Soccer wooden presentation case that is definitely a collector’s item for surf and soccer fans alike.
In light of this summer’s global celebration of soccer, Hurley is encouraging national pride in and out of the water with the debut of the Phantom National Team boardshorts, supported by the “Fly The Flag” campaign.
The boardshort colors are aligned with the Brazil, France and U.S. Federation jerseys, with a “home” and “away” variant for US and Brazil. The kits are supplemented with coordinating tees and hats, allowing for soccer and surf fans alike to unite under the umbrella of nationalism.
Hurley teamriders from each region, such as Nat Young and Filipe Toledo, will “Fly The Flag,” and show support for their respective countries in the months leading up to the ASP WCT event in Rio de Janeiro.
“We try to bring innovation and inspiration to every athlete in the world,” said Hurley Creative Director Ryan Hurley. “Connecting the competitive passion for sport and country, through Phantom Innovation, is what this project is all about. I feel very fortunate to be a small part of such an inspirational moment for the world’s best.”
The Phantom Boardshort has set the industry standard with an unprecedented six consecutive SIMA Boardshort of the Year awards. The innovative, ultra lightweight Phantom short comes in Hurley’s signature Block Party silhouette with a 19” length, scalloped hem, and 60-percent stretch Phantom material.
“Both sports require impeccable balance, quick bursts of energy and gifted footwork,” said Hurley VP of Innovation Bruce Moore. “With so many of our surfers playing soccer on the beach, and with both sports having such passionate fans behind them, we had a lot of fun showcasing our most technically advanced boardshorts in National Team colors.”
In line with Hurley’s commitment to innovation and sustainability platforms, all Phantom boardshorts are made from 12 recycled plastic water bottles on average; to-date, more than 50 million plastic water bottles have been repurposed into Hurley boardshorts.
The Phantom National Team boardshorts will be available globally at www.hurley.com and at select retailers on May 1st, 2014.
See our 2014 World Cup Brasil section for the latest gear that will be on show during this summer’s competition! Follow Football Fashion on Facebook and Twitter for real-time notifications of new football kits and much more!