PUMA recently launched the new Vodacom Bulls Super Rugby 2015 kit, which the club says is rich in heritage, pays homage to the team’s loyal fans and features a striking Bull’s head.
The Bull’s head wraps around the player’s body to create a 360-degree effect and when the team gathers on the field, the design’s collective impression is of a herd of Bulls, standing strong and unified by years of history.
“The new PUMA kit for the Vodacom Bulls marks a departure from the last few seasons kit,” said PUMA South Africa Marketing Director Brett Bellinger.
“PUMA together with the Vodacom Bulls decided it was time to return to something a little more traditional and pay tribute to the strong Bulls brand and branding that has made them the most decorated Vodacom Super Rugby Team in South Africa. We also take this opportunity to wish the team well as they prepare for the upcoming season.”
The positioning of the Bulls head on the men’s replica jersey is different to that of the women’s and kids jersey so that when the Bulls family is walking side by side, the full head of the Bull is visible.
The Bulls will debut their 2015 PUMA home and away kits when they kick off their Super Rugby season in February. Both will be available in the Lovell Rugby Super 15 section.