Global sports brand PUMA together with AC Milan and Los Angeles’ streetwear innovator PLEASURES have revealed the 2023/24 AC Milan Fourth kit. The new I Rossoneri (The Red and Blacks) jersey features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
Street-smart meets match-ready in the AC MILAN x PLEASURES collaboration with the shirt arriving in two contrasting shadowy colorways, symbolizing the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night, and across continents from Milan to Los Angeles.
Reflecting the ever-evolving Milanese lifestyle, the design of the kit’s interplays with the city’s iconic periods of the day — the serene dusk and the awakening dawn and is incapsulated into the Fourth Kit campaign concept, “Out of the Shadows”. The colorway’s not only represent the different times of the day in Milan but also connect with the global fanbase, embracing the Rossonero way of life wherever they are. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan.
The two iterations of the AC Milan 2024 fourth kit were unveiled in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.
For the first time in the Club’s history, the two distinct iterations of the Fourth Kit will be used in separate games. In the Italian Serie A home match against Napoli, on February 11th, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the away game against Monza, on February 18th, this dynamic will be reversed. The ground-breaking design and innovative concept extend to AC Milan’s women’s team, who will proudly wear the Fourth Kit in the Milan Derby against Inter on 17 February.
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.