Southampton FC to Wear Under Armour Until 2023

Southampton Football Club and Under Armour today announced a multi-year partnership. The deal ends a tumultuous three-season kit deal with adidas that saw The Saints manufacture their kits during their 2014/15 campaign. They join title contenders Tottenham Hotspur as a UA team in the Barclays Premier League.

UA and Southampton unveiled a set of pledges depicting an exciting future for all associated with the club as part of the announcement.

The following are the six key pledges that Southampton FC and Under Armour plan to deliver over the next seven seasons together:

• Relentlessly innovate and create revolutionary product enabling our first team to perform at the highest level.

• Continue to develop the next generation of academy talent and empower them with over 5,000 pairs of cutting-edge footwear over the next seven years.

• Work with the Saints Foundation and kit out more than 5,000 children in the local community.

• Develop the women’s and girls’ game through our shared expertise and knowledge.

• Realize our global ambitions by spreading the benefits of sport and healthy living through technology and activations.

• Together we commit to having fans and innovation at the heart of everything we do.

“Under Armour shares similar values to us in that they achieve success through a combination of hard-work and strategic thinking. At Southampton, our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this. Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success,” said Ralph Krueger, Chairman of Southampton FC.

The leading global sports and innovation brand’s mission to make all athletes better through passion, design and the relentless pursuit of innovation will support the club’s initiatives in nurturing young football talent.

“Southampton FC, like Under Armour, is Humble and Hungry. They are an institution with strong core values based on a pioneering attitude. The club’s commitment to developing and improving players at every level continues to set a benchmark in the sport. We look forward to providing game-changing technologies and product innovations to further support the club’s on pitch performance,” said Peter Murray, Vice President of Global Sports Marketing at Under Armour.

The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip. It will run until the end of the 2022/23 football season.