adidas Beau Jeu – Official Match Ball of the UEFA EURO 2016 Group Stages

adidas Football recently released Beau Jeu, the Official Match Ball of the UEFA EURO 2016 group stages. It is now available for purchase at World Soccer Shop and Kitbag.

Beau Jeu, translated in English as “the beautiful game”, is closely linked to next year’s host country, France. The layering of color incorporates the blue, white and red of the French Tricolour, and integrates silver highlights in reference to the much sought after UEFA EURO trophy. The letters E – U – R – O and the figures 2 – 0 – 1 – 6 are also clearly visible through the blocking design of the ball.

In development for over 18 months, adidas has taken the best elements of the much-loved, and most-tested, Brazuca FIFA World Cup Official Match Ball, and added a French touch of class in time for the EUROS. Beau Jeu still incorporates Brazuca’s innovative and widely praised panel shape, but improvements made to the surface structure and blocking, offer improved grip and enhanced in-flight visibility respectively. Beau Jeu will be officially handed over to all competing federations by the end of November in order to give all players a six month window to train and play with the ball ahead of the tournament kick off in June 2016.

Numerous high profile players throughout Europe tested the ball and delivered feedback during the 18 month development period including Wales forward Gareth Bale who said: “I already tested Beau Jeu in training with long shots, passes and running at pace. It performed brilliantly. I can’t wait for the tournament to start.”

Spanish goalkeeper Iker Casillas also said: “We already got to use Beau Jeu in some intense training sessions. As a goalkeeper, it’s important to have the chance to take goal-kicks, practice shot-stopping, punch, catch, and throw any new ball. Beau Jeu is going to be great at EURO 2016.”