Spanish La Liga side Sevilla FC (full name: Sevilla Fútbol Club S.A.D.) has signed a technical sponsorship deal with American firm Warrior Sports. The five-time Copa del Rey and two-time UEFA Europa League champions join Liverpool FC as a Warrior-sponsored soccer club.
According to the Sevilla FC website: Warrior Sports have taken their first steps into Spanish football after announcing that their company will become the sponsor of the official kit of one of the most representative clubs in La Liga, Sevilla Football Club. The deal comes into effect from July 2013 and the agreement means that Warrrior will design the official shirts of Sevilla FC, as well as the training kit and various sporting collections for the following five seasons.
“Sevilla FC is a club that isn’t only rich in hertiage, but also a club that has had great success on the pitch during its more than 107 year history”, said Ben Haworth, Director of Marketing at Global Sports. “With a presence in La Liga, we have the ability to connect with a new legion of football fans, which allows us to continue fulfililng our commitment to take the Warrior brand further into the market of global football”.
“We are delighted to announce this collaboration with Sevilla FC and we will continue strengthening our portfolio with excellent teams and players across the world in the next months”, he finished.
The general subdirector of administration at Sevilla FC, Manuel Vizcaino, stated that the agreement with Warrior forms “a very important step in the internationalisation of our club. Without a doubt, this agreement is possible thanks to the relevance that Sevilla FC has had on the European football stage in recent seasons due to its recent success”.
“The link with Warrior brings great satisfaction to our entity, because we are proud that they have chosen us to enter the Spanish market. It will also allow Sevilla to join of some of the most high-profile clubs in the world, it’s not surprising that the team they chose to work with in the Premier League is non other than Liverpool FC”.