After two years with Chinese firm Li-Ning as technical sponsor, Spanish La Liga side RCD Espanyol has signed a kit deal with PUMA.
According to the club’s website: PUMA and RCD Espanyol de Barcelona announced today their multiyear agreement. This new technical and licensing partnership will see PUMA provide official playing kits for all associated RCD Espanyol teams, as well as becoming the club’s official partner in relation to replica kits, fanwear and other merchandise. Under the slogan “A shared passion” and at the Presidential Launge of the Club Stadium, top representatives of both entities have publicly sealed the partnership which will be effective from July 1st 2012.
Christian Voigt, PUMA Sports Marketing International Manager, commented: “This new relationship with RCD Espanyol is another positive move for PUMA, as we are actively working to expand our brand presence in Spain. La Liga also is considerably important within the global football market and a key focus for PUMA as we continue to grow our performance sport category portfolio in line with our ‘Back on the Attack’ strategy. This partnership with RCD Espanyol is a further step in asserting our position as the clear number three football brand.”
PUMA General Manager in Spain, Javier Ortega, explained that “PUMA and RCD Espanyol have a similar brand ethos and share many of the same values. RCD Espanyol defines itself by the strength of emotion (La força d’un Sentiment) a sentiment also embodied within PUMA through our brand values of joy, enthusiasm and passion. We are excited about this new partnership and the prospects it holds. RCD Espanyol will be a prominent focus in our marketing activations for the 2012/13 season and beyond”.