Herzogenaurach / Madrid, Wednesday 9th May – Today adidas revealed the official Tango 12 Finale match ball for the UEFA European Championship Final with the help of defending champion and Spain and Real Madrid captain, Iker Casillas at the Ciudad del Futbol in Madrid.
Based on the classic Tango design used during both the FIFA World Cupâ„¢ and UEFA EUROâ„¢ tournaments during the early 1980s, the adidas Tango 12 Finale features a modern interpretation of the design including bespoke graphics designed to represent the two host countries and link to the key characteristics of football — unity, rivalry and passion.
The adidas Tango 12 Finale, which has been developed over a two-year period, underwent two rigorous types of testing – qualitative player testing, which was conducted across eight different countries, using players, federations and clubs from both elite and grass roots football, and quantitative lab testing, which concluded that the adidas Tango 12 Finale meets and exceeds all FIFA Approved Standards for an Official Match Ball making it the most tested ball adidas has ever produced.
With a month until the tournament begins, the reveal of the new adidas Tango 12 Finale official match ball to fan’s across the world also marks the launch of the adidas “Road to the Final” – a campaign designed to give consumers across Europe the chance to win a line-up of UEFA Euro 2012 prizes, including official match tickets.
The “Road to the Final” campaign will see the ball complete a virtual tour through every country competing in the tournament over the course of the next month on its way to Poland and finally the Ukraine. At each stop an adidas sport star will post a picture of themselves with the ball on the official adidas Facebook page and Twitter feed, with every “like” or re-tweet from fans automatically entering them into a draw to win a line-up of UEFA Euro 2012 prizes.
Alongside winning different prizes, each selected winner will then be sent a replica of the Tango 12 Finale and will be asked to post a picture of themselves with the ball at a famous landmark to show off their success.
Following the initial reveal in Madrid, different winners will be announced across the three weeks building up to the UEFA European Championships, to follow the winners visit www.facebook.com/adidasfootball or follow them via Twitter on @adidasfootball.