FC Barcelona Kit Features Drake Logo for El Clásico

FC Barcelona will replace the Spotify logo on their 2022/23 Nike home kit music superstar Drake’s OVO owl for this Sunday’s El Clásico clash with Real Madrid.

According to Spotify: These shirts also celebrate an important milestone for Drake: He’s the first artist to have his tracks streamed 50 billion times on Spotify. And to give fans a glimpse of what to expect this Sunday, Drake had the honor of unboxing the first shirt, complete with the number 50 on the back to signal his achievement.

As October’s Very Own, what better match for Drake to debut the shirt than at this October’s El Clásico? To celebrate Drake and his impact on music, the men’s squad will be wearing the shirts when they step onto the pitch this Sunday. And before the match, they’ll warm up in training jerseys with “50” on the back. Even beyond Drake’s record-setting numbers and FC Barcelona fandom, we couldn’t imagine a more perfect fit for this collaboration. From the release of Thank Me Later in 2010 to this year’s Honestly, Nevermind, Drake has been a defining artist of the streaming era.

“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. “This initiative is another example of this desire and the innovative spirit of our collaboration.

“For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake. This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”

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