England Rugby Signs with Umbro
After a long absence, Umbro has re-entered the rugby space by signing a four-year deal with England Rugby. The new-look England 2020/21 home kit has already been leaked by English national team players on social media.
Umbro was the technical sponsor of the England national football team from 1984 to 2013.
According to Umbro:
England Rugby and Umbro have today announced a new four-year partnership. The English sports brand will be the Official Technical Kit Partner from 1st September 2020, when the iconic double-diamond of Umbro will be worn by the England Men’s teams, Red Roses, Sevens and age grade teams.
Umbro will provide the team’s match kit, training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges from 1st September 2020. Umbro join England Rugby next season with nearly a hundred years of experience in the development of performance products that have been tried and tested at elite level, across sports.
Renowned for its pedigree supporting professional teams, Umbro has a heritage in rugby union; having previously supported each of the home nations, multiple clubs and the only British & Irish Lions team to win a series in New Zealand, in 1971.
The brand’s extensive experience across sports and its pioneering approach to developing kit and rigorous testing has ensured Umbro is ready for rugby.
Anthony Little, Managing Director – Umbro, commented: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history. The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”
“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”
“Simon Massie-Taylor, Chief Commercial Officer, England Rugby commented on the partnership: “We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family. Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”