PUMA & FIGC (the Italian Football Association) have revealed the design of the Italy 2016/17 away kit with a modern anamorphic approach. As the sun rose across Southern Italy, renowned artist’s 3D Joe & Max were hard at work painting a large mural of Marco Verratti, Gianluigi Buffon and Giorgio Chiellini wearing the new kit, with a 3D effect that drew a big crowd in Bari’s Piazza del Ferrarese.
The new alternate shirt for the next era of Italian football will be worn for the first time on pitch when Italy play France in Bari on Thursday night. It will be available at World Soccer Shop, Subside Sports, UK Soccer Shop, Lovell Soccer and Kitbag.
As Gli Azzurri look ahead to the qualification campaign for the 2018 FIFA World Cup under the new leadership of Gian Piero Ventura, this new Italy away kit has a new innovative design to mark this next footballing chapter. The secondary colour to the traditional white moves away from azzurri blue to navy – visible underneath the v neck collar, sleeves and bottom of the shirt with a carbon fibre sublimation print that carries an essence of speed and power.
A structured jacquard graphic is derived from the FIGC crest with a dynamic chevron effect on the chest, keeping the nucleus of Italian flair but with a fresh energetic design. Longer sleeves complete the sleek and modern look. Furthermore, the shirt has a similar broad design to the 2006 away kit to mark the 10th anniversary of Italy winning the FIFA World Cup in Berlin.
Marco Verratti, Italy’s Midfield Maestro & PUMA player; “I like to see new shirts being revealed in interesting ways, through this street art we can reach our fans and give them a great experience of the Italian football team. The shirt is a beautiful one and the all players look forward to wearing it as we begin new challenges on the way to Russia.”
Joe Hill of 3D Joe & Max added, “Italy is such an icon of world football, it was a real honour to create this 3D Street Artwork to show the new shirt design. PUMA has great vision for unveiling new products and is a brand we admire for that, we were very happy to give Bari and Italy a taste of our work and hope they enjoy it.”