[01 JUNE, 2012] Warrior has made its next move, revealing Liverpool and Welsh international striker Craig Bellamy has been signed as the brand’s first football ambassador.
In a unique deal that will see the sponsorship fee go directly to the Craig Bellamy Foundation in Sierra Leone, Warrior will work closely with Bellamy to raise global awareness of the Foundation and build on his work to date. The Liverpool front man will also work alongside Warrior to develop its debut football boot collection.
Founded by Bellamy himself in 2008, the Craig Bellamy Foundation provides under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities. Operated on a not-for-profit basis, the Craig Bellamy Foundation is also the driving force behind Sierra Leone’s only professional football academy and a popular youth league.
In addition to helping fund the Foundation’s educational and recreational facilities, Warrior will provide practical support by supplying footballs, boots and kits…
Set to be released in December 2012, more details about the new Warrior football boot will be revealed in the build-up to the start of the 2012/2013 English Premier League season.