Video Gaming
Video + Screenshots: Lionel Messi to be Face of FIFA Street. Signs Deal with EA Sports.
REDWOOD CITY, Calif., Nov 24, 2011 (BUSINESS WIRE) Messi To First Appear On Cover Of FIFA Street In March 2012.
Electronic Arts Inc. today announced that EA SPORTS(TM) has signed the world’s top soccer player, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract that will see him become the global face of the EA SPORTS FIFA Soccer franchise. The biggest transfer deal this season sees the FIFA Ballon d’Or 2010 winner transfer to EA SPORTS and make his debut in March, 2012 on the cover of FIFA Street…
Playing for FC Barcelona, Messi received the prestigious FIFA Ballon d’Or 2010 award as the top soccer player in the world, was UEFA Champions League Top Goal Scorer the past three years, is the three-time La Liga Player of the Year, and has made the shortlist for the 2011 FIFA Ballon d’Or. At just 24, Messi has scored over 200 goals in all competitions and currently sits second in the rankings of Barcelona’s all-time leading goal scorers. He has scored 27 goals and 14 assists in 29 games this season in all competitions.
The multi-faceted partnership will see Messi become an EA SPORTS Ambassador. He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA Soccer franchise. EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
The EA SPORTS FIFA Soccer series, now in its 19th year, sold a record-breaking 3.2 million copies of FIFA Soccer 12 in the first five days after launching to become the biggest launch in the history of sports videogames.
