PUMA has announced a new initiative that links women’s soccer with a well-deserving cause: launching this month, PUMA’s Project Pink will strive to raise awareness – and funds – in support of the fight against breast cancer. In conjunction with their partnership with Women’s Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. The brand has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in October. Profits from the sale of PUMA’s Project Pink gear will be donated to a nonprofit committed to breast cancer awareness or research; the beneficiary will be named as the result of a national online voting campaign.
In true PUMA fashion, with an eye on both engaging and empowering the female soccer community, the brand is giving consumers a voice. Launching July 31, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction with the Project Pink initiative. The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The crowd favorite will be announced and the donation made in late October.
WPS teams including the Boston Breakers, Washington Freedom, FC Gold Pride, Philadelphia Independence, and Sky Blue FC have joined with PUMA to rally behind Project Pink, designating matches in July and August to help raise awareness for the cause. Players from each home team will sport special Project Pink kits developed by PUMA, and PUMA’s Project Pink match ball will be utilized throughout each game. Project Pink-themed activities will also be hosted in pre-game Fanzones and throughout the matches. WPS teams the Atlanta Beat and Chicago Red Stars will also support Project Pink with events later in the season.
Project Pink game dates are as follows:
- Boston Breakers v. Washington Freedom
July 31 at Harvard Stadium
- FC Gold Pride v. Chicago Red Stars
August 7 at Pioneer Stadium
- Philadelphia Independence v. Boston Breakers
August 8 at John A. Farrell Stadium
- Sky Blue FC v. Washington Freedom
August 11 at Yurcak Field
- Washington Freedom v. Sky Blue FC
August 28 at Maryland SoccerPlex