PUMA and five-time German football champion Borussia Monchengladbach have announced their a new, long-term partnership. As of July 1, 2018, the sports brand will be the official technical supplier of the long-established club from the Lower Rhine region in Germany. PUMA and Borussia Monchengladbach have enjoyed a long and successful history, which builds the foundation of an equally successful time to come.
As of the 2018/19 season, PUMA will supply the licensed team as well as all Gladbach youth teams with jerseys, training clothes and accessories. As part of the long-term partnership, PUMA will also be the official partner for replica jerseys and merchandise ranges.
The new partnership was announced at a joint press conference in Mönchengladbach by the club’s manager Stephan Schippers, Borussia Mönchengladbach sports director Max Eberl and General Manager PUMA DACH Matthias Bäumer. Referring to the historical success story from 1976 to 1992 and the new common goals, the partnership runs under the slogan “What belongs together comes together”.
Borussia Mönchengladbach Manager Stephan A.C. Schippers: “The contract with PUMA is not only of strong emotional significance for us, but is also a landmark step into the future. As a world-renowned and popular sports brand, PUMA has a great level of expertise in the development of functional team sport collections and in the distribution of licensed products. We look forward to great joint campaigns, starting in the 2018/19 season.”
Max Eberl, Sports Director Borussia Monchengladbach: “Borussia’s greatest sports successes in the 1970s are strongly associated with PUMA. We are therefore very pleased to be working with PUMA once again from the 2018/19 season on and to hopefully build upon our past successes.”
Bjørn Gulden, PUMA CEO: “We are proud to be the new partner of Borussia Monchengladbach. We have a great history with the club with many common success moments. Gladbach plays a fast and dynamic football, which is good fun to watch. Its impressive youth work, great fans and the radiance of this traditional club make Monchengladbach the perfect match for PUMA. We look forward to this new partnership!”
Matthias Bäumer, Area General Manager PUMA DACH adds: “Gladbach and PUMA are simply meant for each other. The great history of numerous sports highlights unites us. Authenticity, creativity, passion and success are common attributes. We have exciting, ambitious plans for the future and look forward to continuing our success story.”
PUMA was Gladbach’s official jersey supplier from 1976 to 1992. Already in 1967, the sports brand started to supply the team with shoes, and later with the legendary track jackets and trousers. PUMA supported Borussia during its most successful time. Together, they celebrated five German championship titles, one German Cup and two UEFA Cup victories during that period.
Borussia Monchengladbach is PUMA’s second German top club in addition to Borussia Dortmund. PUMA’s football portfolio is comprised of top international and long-established football clubs such as Arsenal FC, Girondins Bordeaux, Leicester City, Glasgow Rangers, Newcastle United, VfB Stuttgart as well as several national teams. From July 1 2018, PUMA will also be the official technical supplier of Olympique de Marseille. PUMA´s football portfolio also includes some of the world´s best players, such as Antoine Griezmann, Olivier Giroud, Sergio “Kun” Agüero, Marco Reus, Julian Weigl, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín und Yaya Touré.