The previously sponsorless Juventus Nike 2010/11 away kit will now feature the Balocco logo.
The Italian giants announced a sponsorship deal with the Italian confectioner earlier today (almost three months into the 2010/11 Serie A season) at Juventus Center in Vinovo.
Juventus had intended to unveil its home and away shirts with different sponsorships in July. However, the club was only able to sign sports betting firm Betclic as its home shirt sponsor.
Juventus has not disclosed the value of the 2010/11 season Balocco away kit sponsorship.