Lyle & Scott are excited to announce their upcoming collaboration with world-renowned sports collectible company, Panini. The first of 2 drops, the capsule collection consists of 4 styles across 4 colourways; Lyle & Scott’s essential items are embroidered with their iconic golden eagle logo and Panini’s own unmistakable trademark.
Panini was founded in 1961 in Modena, Italy with the launch of its first Calciatori (Football Players) collection. The founders, the Panini brothers, had already opened a newsstand on Corso Duomo in Modena in 1945 and by 1954 had started the Panini Brothers Newspaper Distribution Office. In 1970, Panini launched their first World Cup sticker book – an iconic collectible tradition that dominates the football market to this day. The company remained under the control of the Panini family and grew to reach an annual turnover in excess of 100 billion Italian Lire. The Panini Group, with headquarters in Modena, Italy is today the world leader in the collectables and trading cards market.
Lyle & Scott’s own rich history with football evolved in 1980’s, adorned on the terraces and loved for being one of the most famous brands of the terrace movement. Their Golden Eagle emblem has remained a mainstay in the beautiful game; most recently they partnered with Lewes FC – the only football club who pay their men & women’s teams equally. Speaking about the evolution of the Panini partnership, Lyle & Scott Brand Director Ben Gunn notes, “With a combined heritage of 207 years, we felt Panini much like ourselves is uniquely placed in a world, where very few things stand the test of time. Panini represents quality and inclusivity, two of the cornerstones that make Lyle & Scott so relevant in today’s ever-changing world.”
The collection itself comprises 16 items – matching sweatpants and sweatshirts, t-shirts and hoodies across colourways of blue, green, grey & black. Pertaining to the brand’s sustainability goals, all pieces are made from 100% organic cotton and 100% organic cotton loopback. The significance of the partnership to Lyle & Scott is visible through Head of Design, Josh Hughes’ own memories of Panini. “I remember collecting my pocket money every Sunday and going to the local corner shop with my brother, to purchase my pack of Panini stickers. We would eagerly watch each other open our packets, before we frantically negotiated deals, in the pursuit to completing our Panini albums.”
Gunn agrees: “Panini’s intrinsic link with football is something which we felt would connect with so many of our customers, as the brand transcends location, and evokes childhood memories of growing up and collecting stickers amongst your friends and loved ones.” No doubt, the Lyle & Scott x Panini collection will conjure a sense of nostalgia and childhood wonder that is often yearned for in today’s society.
Panini Senior Manager Business Development and Partnerships Tony Verdini adds: “Most people around the world identify Panini with relevant moments of their growing up as the brand brings back treasured memories of key highlights in their lives. Millions of collectors are still today entertained and fascinated by the fun of exploring sticker packets and trading doubles at school or at the pub. The Panini experience of swapping, playing and sharing is a universal language that knows no boundaries, whether cultural, racial, age or gender. Current consumer markets demand brands that are authentic, inclusive, respectful and emotional. I do believe both Panini and Lyle & Scott tick all the boxes.”
The Lyle & Scott x Panini capsule drops on Friday, 19th November 2021 and is available to purchase from www.lyleandscott.com. Prices range from £35.00 – £75.00 with limited availability of this collection.