AFC Bournemouth has unveiled its new home kit for the 2026/27 season. The kit will be worn for the team’s 2026/27 Premier League, EFL Cup, FA Cup, and UEFA Europa League campaign. The new uniform is to debut during the club’s preseason in mid-July to mid-August.
The AFC Bournemouth 2026/27 home jersey marks the start of the Cherries’ partnership with Danish sportswear brand hummel.
The new home shirt embraces a classic look, reintroducing the club’s iconic wider red and black stripes across the full jersey. Celebrating the club’s heritage, the design pays tribute to where it all began via a subtle tonal pattern inspired directly by the original 1936 crest.
The historic AFC Bournemouth crest is revisited as a gold centre back neck sign-off, tying in with the premium gold detailing featured throughout the shirt. The Cherries 26/27 home jersey also carries hummel’s unmistakable identity, with the brand’s signature chevrons running along the sleeves to complete a timeless yet contemporary look. It is matched with black shorts and socks that both carry red accents.
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