Korea Republic 2014 World Cup Nike Home Kit
Nike has unveiled the long-awaited Korea Republic 2014 World Cup home kit. It is now available at Kitbag, World Soccer Shop and Subside Sports.
According to Nike: Korea national team player Myung-Won Seo unveiled the kit at Gwanghwamun Square, Seoul, South Korea.
Combining Nike’s finest performance innovations with powerful national symbols, the new home kit for Korea’s national football team captures their renowned tenacity and spirit on the field, and prepares them to compete in Brasil this summer.
“In addition to providing the best in performance innovation and the ultimate in cooling, our aim is to also celebrate the spirit and pride of each country,” said Martin Lotti, Creative Director for Nike Football.
Nike’s design team achieved this by using the Taegeuk, the yin and yang circle symbol found at the center of the Korean flag, to reflect the balanced and harmonious team spirit of the Korean national team. The vibrant red jersey shows the interlocking shapes of the Taegeuk at the top of each sleeve in blue. These shapes give the jersey a modern appearance and match the contours of the players’ bodies.
“The Korean shirt is filled with the aspirations of a nation,” said Korean National Team midfielder SungYueng Ki. “This year in Brasil, with a shirt that expresses the balance of the yin and yang, we will look to reach new heights as a team on football’s biggest stage.”
The design team also wanted to give Korea a unique collar inspired by classic Korean attire, resulting in the red collar with prominent blue piping.
Inside the back of the neck, a pennant tab features a Tuhon symbol from traditional Korean calligraphy that translates as “fighting spirit,” representing the essential quality of Korean football.
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