Eintracht Frankfurt will send a strong message against racism and xenophobia during today’s DFB-Pokal semi-final at Bayern Munich.
The Bundesliga side will don a one-off, special edition Nike kit featuring “#blacklivesmatter” in its sponsor area.
Black Lives Matter (BLM), “Schwarze Leben zählen”in German, is a movement that originated within the African American Community o the United States. It fights against racist violence against people of color.
The move has the full support of Eintracht shirt sponsor Indeed.
Frank Hensgens, Managing Director of Indeed Germany, says: “Due to the dramatic current development, we will use our global platform to stand against historical and current systemic racism, violence and hatred. We are proud to work with Eintracht Frankfurt, united in a common belief in the importance of diversity and inclusion and in an unshakeable resistance to racism. Surrendering the jersey chest to #blacklivesmatter is a clearly visible sign of our attitude against racism and our support for black people.”
— Eintracht Frankfurt (#BlackLivesMatter) (@Eintracht) June 10, 2020
Eintracht board member Axel Hellmann emphasizes the necessary sustainability of the campaign: “We have to point this out again and again and also use the power and reach of football to forcefully deliver this important message to the world. The history of Eintracht Frankfurt is shaped by cosmopolitanism and international understanding. These attributes are strongly anchored in the Eintracht DNA. Racism, xenophobia, anti-Semitism and homophobia have no place within the Eintracht family and must not have a place in a liberal society.”
Hellmann also emphasizes the special cooperation with Indeed: “Indeed shows that we support our cause – also in its short-term nature that we have an exceptionally good partnership based not only on economic interests.”
Eintracht sports director Fredi Bobic vsaid, “Every day in our team we demonstrate that skin color, origin and religion do not play a role in a community. Everyone is there for everyone – in the field and outside. This should also be the case in our society, no matter where. As a team and as Eintracht Frankfurt, we stand together against all forms of racism and want to express this accordingly today.”