The recent hard-earned fight to avoid relegation from the German 2. Bundesliga is just beginning as FC St. Pauli and their innovative athleticwear partner, Under Armour, are gearing up for the 2018/19 season. Today, as part of their trip to the United States, FC St. Pauli were presented with their brand new home jersey for the upcoming season at the Under Armour headquarters in Baltimore, MD. FC St. Pauli’s eagerly anticipated new uniform will feature a rainbow stripe down the back and a credo reading “football has no gender” placed on the collar and back.
As longstanding partners, FC St. Pauli and Under Armour share the belief that passion, spirit, culture and innovation are the main characteristics for optimal teamwork and provide the basis for excellent performance. Both organizations feel that sports have the responsibility to be socially cognizant and to push for inclusivity and equality.
As part of the jersey reveal event, FC St. Pauli participated in a joint training session with the organization Soccer Without Borders at The UA House at Fayette operated by Living Classrooms. Soccer Without Borders has been breaking down barriers since 2006 by giving kids and teens from the most diverse countries and cultures the opportunity to make new friends, have fun exercising and understand the importance of team building through the game of soccer.
“We are delighted to be given the chance to visit our long-time partner Under Armour in the United States. Since social responsibility plays a very important role for both us and Under Armour, we are thrilled to work together to bring awareness to Soccer Without Borders and to launch our new jerseys in the city of Baltimore,” said Oke Göttlich, Club President of FC St. Pauli. “I love the new home jersey. Under Armour always designs terrific uniforms with high quality technology and does a great job of supporting our team values in their creation.”
The team’s visit to Baltimore for their jersey unveil is part of a larger tour that FC St. Pauli will be taking around the United States. The purpose of the tour is to give the FC St. Pauli players the opportunity to gain first-hand insight into the philosophies of their equipment supplier, Under Armour. During their visit to Baltimore, the players got a behind-the-scenes tour of the headquarters, UA Lighthouse, a center for manufacturing and design innovation. Next on their tour, FC St. Pauli will head to Detroit where they will visit the Under Armour Brand House and play a soccer game against Detroit FC (May 19). Following Detroit, the team will head to Portland where they will visit Under Armour’s Performance Campus. Here, like other teams and athletes before them, FC St. Pauli will be able to benefit from the brand’s latest innovations in athlete recovery and sports science.
“It is another important step for us to continue to make this partnership a vivacious and spirited collaboration,” said, Philipp Walter, Marketing Manager at Under Armour. “Hosting FC St. Pauli in Baltimore is not only an honor, but also a sign of the vitality of this partnership and its steady development over the years. We see ourselves as a partner who supports the team with our innovative products so that they can focus completely on their sporting prowess.”
The new FC St. Pauli jerseys are made of Under Armour HeatGear® Material. Weighing just over 3.5 ounces, they are especially lightweight and come with the quick-drying Under Armour Signature Moisture Transport System. This four-way stretch material is incorporated into the jerseys and provides greater mobility and rapid drying. Ventilation holes are sewn into the jerseys where the body emits the most heat, ensuring cooling even in difficult weather conditions.
The new home jersey will be available in all FC St. Pauli fan shops as well as at World Soccer Shop, Kitbag, Subside Sports, Lovell Soccer, Pro:Direct Soccer and UK Soccer Shop. The new away jersey and the new third jersey, which will be worn in the DFB Cup, will launch during the closed season, summer of 2018, in Hamburg as part of another unveil moment.