Following Les Bleus 3-2 aggregate playoff win over Ukraine on Tuesday, Nike has revealed the France 2014 FIFA World Cup home kit. The first choice shirt of the likes of Karim Benzema and Franck Ribéry in Brazil next summer will be available at Kitbag, Subside Sports and World Soccer Shop.
According to Nike: After the final whistle at an ecstatic Stade de France, members of the French National Team – Franck Ribery, Blaise Matuidi, Yohan Cabaye and Raphael Varane – unveiled the new French National Team home kit to be worn in Brasil next year. Combining the best in performance innovation with insightful design details, the new French kit captures the innate style and national pride of France with a sophisticated look…
“In addition to providing the best in performance innovation, our aim is to celebrate the spirit of each country our kits represent,” said Martin Lotti, Creative Director for Nike Football. “We looked at what French players were wearing off-pitch, and they favored a classic, hand-crafted kind of style. We wanted to reflect this and give players that same level of luxury and same idea of tailored fit.”
The fabric detail of the French National Jersey is inspired by the story of Nîmes, a town in the south of France. Nîmes was the birthplace of modern denim, and the fabric takes its name from the town (literally ‘de Nîmes’). Nîmes is historically known for its textiles and patterns and the landscape of Nîmes is said to have inspired today’s rugged denim as well as the silk shawls worn throughout Europe in the 18th century. This paradox between raw denim and elegant silk mirrored Nike designers’ desire to create a beautiful design aesthetic for the French home shirt.
“The Nîmes fabric story inspired us to use the twill texture and 45 degree angle of classic denim combined with a focus on beautiful craftsmanship,” said Lotti. The design team spent time refining the home kit’s collar focusing on comfort and beauty. The collar and side-hem also feature a selvedge-like accent.
The crest features a new design inspired by the 1958 crest and reflects players’ feedback of wanting to “feel the history of our country”. The cockerel-design has been enlarged, freed from its badge and given the space to again become the ultimate symbol of French national pride. It’s also beautifully embroidered just above the heart and on the bottom of each player’s number, and a flag is placed on the inside of the neck on each kit.
“Representing France is the ultimate honor,” said Blaise Matuidi. “When we play it is for our fans and our country – we want to make them proud. The new home kit is a symbol of French elegance with the technology that will help us perform at our best in Brasil.”
The shorts are a classic white with venting to assist in cooling, and a cut specifically designed to aid movement and comfort. Simple and iconic, the fit is slimmer and more tailored to the body based on fit research with a cut specifically designed to aid movement and comfort. The center back of the shorts feature Nike’s signature laser vents to aid in cooling and allow for moisture management.