SV Werder Bremen and its kit supplier, hummel, have revealed the club’s new home kit for the 2024/25 German Bundesliga season. The design, inspired by Bremen’s iconic flag, symbolizes the shared identity between the city and the club.
The Werder Bremen 2024/25 hummel home jersey draws inspiration from the pattern of Bremen’s “Speckflagge,” embodying the city’s spirit. This design element serves as a bridge between the club and the city, representing the unity, passion, and sense of togetherness that permeates the Weserstadion week after week.
Reflecting the stadium’s location in the heart of the city, the club’s logo will be prominently displayed in the center of the shirt.
“I’m delighted that, thanks to the excellent work of our partners at hummel, our new home shirt will allow us to highlight the close bond between the people of Bremen and SV Werder. I really like the integration of the Speckflagge and am looking forward to seeing the team play in this kit in front of the Weserstadion crowd for the first time,” commented Klaus Filbry, CEO of Werder Bremen.
Morten Lund, Marketing Director at hummel, added, “Together with Werder Bremen, we’re incredibly proud to unveil the new 2024-25 home kit. This shirt goes beyond being just a piece of sportswear; it’s a heartfelt tribute to Bremen’s rich heritage and the resilient spirit of its people. By incorporating the iconic Speckflagge into the design, we aim to create a deep connection that resonates with both fans and players. We hope this shirt will not only inspire pride on the pitch but also in the hearts of everyone who calls Bremen home.”
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