When Rasmus Højlund, Mille Gejl, and other players from Denmark’s national teams take to the pitch for home fixtures in November and December 2026, they will wear a special edition kit developed through a collaboration between ALIS, hummel, and the DBU.
The new Denmark 2026/27 jersey features a dark color palette transitioning from a black upper section into a deep maroon and bright red gradient across the central panels, complemented by a simple black crewneck collar and contrasting red piping along the shoulders and sides.
Titled “Echoes of Denmark,” the release integrates Danish football, street culture, and sporting heritage. The design is available in both short-sleeve and long-sleeve variations, with the long-sleeve option extending the black-and-red aesthetic down the arms with matching red piping along the raglan seams. The DBU crest is positioned on the left chest, alongside joint branding for ALIS and hummel on the right.
The collaboration is rooted in three distinct yet connected parts of Danish culture, ranging from urban streets and local communities to the heritage of the national team jersey. According to the project organizers, DBU, ALIS, and hummel have each contributed to shaping generations of Danish culture through shared values centered on community, creativity, and historical awareness.
The Denmark 2026/27 “Echoes of Denmark” kit is described as a reflection of the stories people carry, the collection highlights themes of togetherness, adversity, and memorable sporting moments passed down through generations. The aesthetic choices aim to connect these narratives directly to the physical garment worn on the field.
The Danish men’s national team will debut the collection on 17 November when they face Norway in the UEFA Nations League. Subsequently, the women’s national team will wear the kit on 5 December during their match against Zambia as part of their preparations for the upcoming World Cup.
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