FC Barcelona x KAROL G 2024 Nike Kit

Barcelona’s collaboration with main kit sponsor Spotify continues to evolve with the reveal of the latest logo from a musical artist on the LaLiga giant’s home kit.

The spotlight for 2024 is on KAROL G from Colombia, a trailblazer in Latin music and the top female Latin artist on Spotify globally for four consecutive years. Her infectious hits like PROVENZA, TQG, and QLONA resonate worldwide, featuring in over 100 million Spotify user playlists.

The debut of KAROL G’s distinctive barbed wire heart insignia on the Barcelona Nike 2023/24 home jersey will occur during the women’s Liga F match against Villarreal on Saturday, April 13th. Subsequently, the logo will adorn the men’s team jerseys during the iconic El Clásico match at Santiago Bernabéu on Sunday, April 21st.

According to Barça the KAROL G emblem’s design symbolizes a salute to those who dare to redefine the norms, overcome obstacles, and forge a path for future generations to freely express themselves. Known as “La Bichota,” KAROL G, akin to Barcelona’s female and male squads, has become a source of inspiration for many, significantly elevating the status of Latin music on the world stage.

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