The latest home kit for AFC Ajax, the Amsterdam-based football club, has been unveiled by adidas Football. The kit will be used by Ajax over the courses of the 2023/2024 season for their matches in the Dutch Eredivisie, KNVB Cup, and UEFA Europa League competitions.
The design of the 23/24 home shirt features the Ajax logo in the center of the chest, where it was originally placed when it first appeared on the shirt. The logo was also in this position in the 70s and from 1991 to 2010, when Ajax had some of their most successful seasons.
Another distinctive element of the AFC Ajax 2023/24 home jersey is the series of three vertical St. Andrew’s crosses at the center of the rear outside neck area. These crosses are from the city coat of arms of Amsterdam and are also prominently displayed on the socks. White shorts with red details complete the new Ajax primary uniform.