New Zealand All Blacks 2023 Rugby World Cup Home Kit

The New Zealand All Blacks Rugby World Cup 2023 kit, designed by adidas and New Zealand Rugby, reflects the All Blacks’ heritage and culture.

The jersey features ergonomic side panels for a snug fit and a silver fern design that incorporates the French fronds’ shape and the team’s emblem. The emblem consists of 14 ferns representing the diverse squad and the crest as the 15th fern, symbolizing brotherhood. The on-pitch jersey is made of high-performance yarn with at least 89% Recycled polyester and is exclusive to the All Blacks players.

The New Zealand All Blacks Rugby World Cup 2023 jersey was co-designed by Fey The Wolf, a Parisian street-style designer who specializes in black color schemes. He collaborated with the adidas design team and the current All Blacks players to create a kit that celebrates the silver fern as a powerful icon for New Zealanders and Māori people. The silver fern signifies strength, resilience, and continuity, as the jersey is passed on from one generation to the next.

Aaron Smith – Scrum Half for the All Blacks commented: “This is a massive year for us as we travel to France seeking our fourth Rugby World Cup title, in what is, arguably, the most fiercely contested tournament in living memory. The jersey is so important, not only to us as players, but to all New Zealanders around the world – so to have the opportunity to talk through what the jersey and the fern means to us as a nation with Fey The Wolf, and be a part of that creative process, was a really unique experience.”

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