adidas Soccer and AC Milan today revealed a bold new design for the club’s 2017/18 season away jersey. The kit celebrates the past and present of a soccer icon with a new retro graphic design created to match contemporary street style.
AC Milan is a club that combines a rich history with a creative spirit. The new away kit retains the style DNA of the Italian giants while integrating a modern trend in a retro graphic design.
For the kit, adidas Soccer designed a graphic pattern to bridge the gap between the past and the present. The graphic is built around a recurring “M” logo.
The logo is inspired by a red and black “M” taken from an AC Milan document in which the club communicated about logos on the jerseys for the 1982/83 and 1983/84 seasons. This logo has been updated with a modern touch.
While innovating on style, the new away jersey nods to the dominant history of the Rossoneri. The white shirt features two-tone red and black stripes, famously seen in the UEFA Champions League winning jerseys of 2002/03 and 2006/07. The design of the collar and cuffs also pays homage to the 1966/67 jersey.
AC Milan are expected to wear their 2017/18 adidas away kit for the first time when they meet Bayern Munich in pre-season action on July 22nd in Shenzhen, China.