adidas has released the Juventus Football Club 2016/17 third kit via a film starring Miralem Pjanic, Paulo Dybala, Alex Sandro, Giorgio Chiellinin and other members of the squad.
The First Never Follow video features an opposition fan – wearing a jacket with ‘ANTI JUVE’ on the back and an owl which is considered bad luck in Italy – imploring Juventus to lose and reacting angrily when the club scores. During the film, the players use the fan’s negativity to buoy their own performances, and demonstrate the on-pitch craftsmanship that shows they’re ready to take on succeed again in the 2016/17 season.
The Juventus 2016/17 third kit sees adidas’ three stripes moved from the sleeves to the side of the jersey. The sleeves feature a striking zebra pattern, paying homage to the 1990’s in which, for a brief period of time, the Bianconeri’s crest was replaced with a zebra. As an eye-catching contrast to the home kit for 16/17 which is predominantly black, the third kit is primarily white.