adidas today launched the new Manchester United third kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath LYR Football Club.
The Red Devils new kit pays homage to the club’s illustrious history in which it rose from humble beginnings as a local railway workers’ team to become the biggest and best known football club in the world. The transformation from their humble beginnings to the globally renowned “Red Devils” is represented through each of the new 2016/17 kits.
The white jersey with black accents in influenced by the City of Manchester’s Coat of Arms which features a worker bee, a symbol of the city’s history as a leading-light at the forefront of the UK’s industrial heritage. adidas has incorporated this symbolism into the new design as a Badge of Honour to demonstrate that, through hard work, a ‘never say die’ attitude and audacious football, Manchester United have evolved to become pioneers of the international football game. In continuously striving for greatness and success, Manchester United have become the world‘s best supported football club.
Manchester United will debut their 16/17 third kit on Saturday 30 July against Galatasaray in the final match of club’s 2016 pre-season tour. It will see its competitive fixture debut during United’s first Premier League match against Bournemouth on Sunday 14 August.
The United 2016/17 adidas home, away and third shirts will be on sale at World Soccer Shop, Subside Sports, Lovell Soccer, UK Soccer Shop and Kitbag in replica (Climacool) and authentic (adizero) versions.