adidas has today introduced the Real Madrid 2016/17 third kit as part of a new First Never Follows film. A number of players from Real Madrid’s UEFA Champions League winning squad feature in the film, alongside manager Zinedine Zidane, as they shut down criticism off the pitch by performing on it.
The film shows the squad, who made history in last season’s UEFA Champions League with la Undecima, arriving at a game amidst the clamor of hostile fans. Rather than confronting the ‘blah, blah blah’ off the pitch, the players let their performance on-pitch speak for itself, with Bale and Benzema teaming up to silence the hostile fans with a breath-taking goal, complete with Bale’s trademark ‘Road Runner’ feats on the way.
The new Real Madrid third kit is a black colorway with purple accents. The design on the shoulders represents the road from the Santiago Bernabéu Stadium to the fountain of Cibeles, which the club’s passionate fan base will recognize well as the traditional victory route taken by the team to celebrate a trophy win. The Undecima coat of arms on the shirt celebrates the fact that Real Madrid was the first club to lift the UEFA Champions League eleven times.
The Real Madrid 2016/17 adidas third kit will be on sale at World Soccer Shop, Subside Sports, UK Soccer Shop and Kitbag along with the defending Spanish La Liga powerhouse’s new home and away jerseys.