24th May 2014 – Herzogenaurach, Germany – adidas has released its official advert for the 2014 FIFA World Cup Brazil™, starring some of the world’s best football players including Leo Messi, Dani Alves, Luis Suárez, Robin van Persie, Bastian Schweinsteiger, and Xavi. The advert, known as “Leo Messi’s World Cup Dream”, officially marks the start of the adidas “#allin or nothing” 2014 FIFA World Cup Brazil™ campaign.
“Leo Messi’s World Cup Dream”, directed by City of God director Fernando Meirelles, co-directed by Cassiano Prado, and featuring an exclusive track by Kanye West can be viewed below or on the Football Fashion YouTube channel.
The advert, which airs on TV screens around the world at half time during tonight’s UEFA Champions League Final, asserts there is only one way to live and play if you want to lift the trophy in Brazil: all in or nothing.