Popular East London soccer club West Ham United suffered relegation from the English Premier League at the end of the 2010/11 season with a last place finish in the standings. As the Hammers look towards life in the second tier of English football for at least one season, they have hired respected manager Sam Allardyce and launched the West Ham Marcon 2011/12 home and away kits.
According to the West Ham United website:
The kits have been designed with supporters in mind following feedback in line with the club’s ‘By the fans for the fans’ strategy. The first to try them on were the club’s new summer signing Kevin Nolan and a quartet of the club’s talented youngsters including Jordan Spence, Frank Nouble, Zavon Hines and Junior Stanislas.
Fans will recognise the nod to classic Hammers strips of yesteryear, made famous by the likes of Bobby Moore and Billy Bonds back in the 60s and 70s. The home is a traditional claret and blue offering, with round collar; the away is a classic sky blue and claret combination.
The kits, featuring a classic Italian cut and the latest design technology, contain a number of innovative details such as a ‘castle’ motif within the fabric to the back, and an embroidered Hammers logo. It will be worn for the first time in the club’s pre-season campaign.
They are the second replica kits to be produced since Italian sportswear manufacturers Macron became the club’s technical partners in summer 2010.