PUMA® and the Cameroon Football Federation (FECAFOOT) announced on Friday in Yaounde, Cameroon, a long-term extension of its current partnership, through which the sportlifestyle company will continue to be the official supplier of team kits, training apparel/apparatus and a partner for replica merchandise. This latest agreement is effective through the next FIFA World Cupsâ„¢.
The relationship between PUMA and the Cameroon Football Federation was first formed in 1996. In the years that followed, PUMA developed for Cameroon the first sleeveless kit for a football team, the first all-in-one kit and the first continental kit called the PUMA Africa Unity Kit which launched in 2010. This latest football innovation raised money for biodiversity causes in Africa in collaboration with the United Nations Environmental Programme (UNEP), with Cameroon using the kit as a third kit at the 2010 World Cupâ„¢ in South Africa with Ghana, Ivory Coast and Algeria.
In addition to the Cameroon national team sponsorship, PUMA also sponsors individual Cameroon players including captain and record goalscorer striker Samuel Eto’o, Benoit Assou-Ekotto, Stephane Mbia, Landry Nguemo and Mohammadou Idrissou.
In keeping with PUMA’s mission to be the most sustainable sportslifestyle brand, the Cameroon Football Federation will take a carbon neutral stance for the entirety of the partnership. Using UNEP’s carbon neutral standard, PUMA and the Cameroon Football Federation will offset the carbon footprint of the Federation through the next FIFA World Cupsâ„¢.