West Ham United Macron 2010/11 Away Kit / Jersey

Populr London-based English Premier League club West Ham United has officially launched its Macron 2010/11 away kit

According to the Hammers website:

West Ham United have unveiled the club’s new Macron away kit for the 2010/11 season – fittingly described as being made from the fabric of legends.

The kit – combining cutting edge continental ideas with the club’s homegrown history – is the first produced since Macron became the club’s new technical partners. It features a white shirt with claret and sky blue hoops around the middle. The shorts and socks are both in matching sky blue, with the round neck enhancing the retro feel…

The shirt is a throwback to a kit first worn by the successful side of the late 1950s, when a young Bobby Moore made his breakthrough into the strong Hammers side that had emerged around the greats like Malcolm Allison and Noel Cantwell.

Mark Noble, Junior Stanislas, Thomas Hitzlsperger and Carlton Cole were all chosen to launch the new kit with a special Boleyn Ground photo-shoot this week. The players posed for a number of shots, including a cafe scene that evoked thoughts of the West Ham way first being forged midway through the last century.

Then, 50 odd years ago, the players would follow daily training sessions by getting together again in the afternoons at Cassettari’s Cafe, just a short walk from the ground in Barking Road. There, the players would exchange views and hone tactics, laying the foundations for the golden generation of the 1960s.

The Hammers memorably wore a white shirt when they last reached the FA Cup final in 2006. Going further back, the team had a white away shirt in 1985/86 when they finished third and, of course, won the 1980 FA Cup while wearing an all-white strip.

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