AFC Bournemouth has revealed its hummel third kit for the 2026/27 season, the shirt that completes the Cherries’ first full kit collection with hummel.
The Bournemouth 2026/27 third kit moves away from the club’s usual color story, pairing elegant cream tones with striking black and gold detailing for a look the club is calling timeless and premium. It will be worn across a season that sees Bournemouth compete in the Premier League, FA Cup, EFL Cup and UEFA Europa League.
Rather than chasing a modern, sharp-angled template, the design leans on classic football styling. A black fold-over collar finished with a concealed popper fastening sits at the neckline, a detail more associated with older kit eras than current releases, and it gives the shirt a refined finish that separates it from Bournemouth’s home and away shirts this season.
hummel’s signature chevrons run in black across the shoulders of the AFC Bournemouth 2026/27 third kit, while the cream body is elevated by a subtle tonal pattern: a repeating cherry motif worked into the base color. Because the pattern is tonal rather than contrasting, it adds depth and texture to the shirt without disrupting the clean cream backdrop, the kind of detail that shows up on closer inspection rather than from across a stadium.
Gold accents are used throughout the design, set against the black detailing for contrast between the two tones. The club’s Cherry logo is embroidered in black and gold, giving the crest a distinct identity of its own on this shirt rather than repeating a standard club treatment. At the back neck, an ‘Up the Cherries’ sign-off rounds out the design, a direct nod to the fanbase that ties the shirt back to the club’s identity.
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