Paraguay’s return to the FIFA World Cup stage after a 16-year absence comes with a new shirt to match the occasion. PUMA has unveiled the Paraguay 2026 World Cup home jersey, a design that draws directly from the country’s landscape and footballing culture to mark what will be the national team’s first World Cup appearance since 2010.
The Paraguay World Cup 2026 PUMA home jersey follows a classic red-and-white vertical stripe template — colors long associated with the Albirroja — but the execution sets it apart from conventional kits. The red stripes are rendered with a deliberately rough, brushstroke-like texture, giving the appearance of paint or dust swept across the white fabric.
The effect is widely understood to reference the tierra colorada, Paraguay’s distinctive red clay earth, tying the shirt’s design to the physical environment where generations of Paraguayan players first learned the game. A blue crew-neck collar and matching sleeve cuffs add a third color pulled from the national flag, while the APF crest is prominently displayed on the chest.
PUMA and the Asociación Paraguaya de Fútbol released the World Cup 2026 PUMA home kit under the campaign title De la Tierra a la Piel — “From the Earth to the Skin” — a phrase that frames the design concept explicitly.
The jersey will get its first competitive wear during Paraguay’s March 2026 international friendlies, with matches scheduled against Greece and Morocco.
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