Atalanta BC, the Italian Serie A football club named after the city of Bergamo since 1907, has launched its 2023/24 third Kit, also known as the “Bergamo City Edition”, as a tribute to its hometown.
The jersey, designed by Joma, the Technical Sponsor of the Nerazzurri, is a blend of innovation and sustainability, as it uses 100% recycled fabrics, and style, with refined details.
One of these details is a map of the city of Bergamo, which is subtly printed on the front of the shirt with a tone-on-tone technique.
The Atalanta 23/24 Joma third kit has a classy polo collar, with black-and-blue stripes on the outside and “Bergamo, BG” lettering on the inside. The sleeves also have black-and-blue rib-knit cuffs.
The jersey’s jacquard fabric, made from 100% recycled sources, has a 3-D effect. The shirt also features the “La Maglia Sudata Sempre” (“Always sweat the shirt”) slogan on the inner side of the collar and the “Atalanta Bergamo” logo, with a star above it, on the nape to highlight the connection between the club and its city.