adidas Football has unveiled the new third kit for Juventus FC ahead of the 2023/24 Italian Serie A season. Drawing inspiration from Turin’s industrial past, the kit pays homage to the city’s iconic architecture and landmarks.
The ribbed knit pattern on the charcoal jersey reflects the textures of Turin’s historic buildings. Charcoal grey also connects to the city’s industrial heritage and evokes the classic goalkeeper kits of Juventus legends. Placing this dark color on an outfield jersey provides a unique twist. Vintage details like the black henry collar and grey three stripes on the sleeves give the kit a retro look.
Applying the classic goalkeeper charcoal to an outfield player’s 2023/24 third kit represents a creative approach that honors legendary Juventus icons by bringing their signature color into the outfield.
The player version of Juventus’ 23/24 third shirt uses HEAT.RDY technology to keep players comfortable, while the fan version utilizes AEROREADY material to wick moisture. Both are made completely from recycled materials, aligning with adidas’ sustainability efforts to eliminate plastic waste.
The new third kit will debut on pitch during Juventus’ Serie A match against Udinese on August 20th.