AC Milan and global sports company PUMA proudly today unveiled the Italian Serie A giant’s kit for the 2023/24 season. This groundbreaking design celebrates inclusivity, uniting Rossoneri fans worldwide.
The color combination honors Milan’s longstanding commitment to equality, diversity, and inclusion. This is encapsulated in the club’s RespAct manifesto, which fights prejudice and discrimination while promoting the values of equality, diversity, inclusion.
Featuring ravish lime, fizzy white, royal sapphire, and majestic purple, the unique AC Milan 23/24 PUMA third jersey complements Milan’s iconic monochrome badge, nodding to their illustrious heritage.
The new third shirt debuts on September 24th when AC Milan faces Hellas Verona at the San Siro in the second home game this season.
“The shared rich history between PUMA and AC Milan is embodied in the spirit of football”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Our latest kit pays tribute to the fans – a unifying symbol that encapsulates not just their unwavering devotion to the club, but also their love for the unique and unconventional. This jersey is a testament to the power of sport in bridging cultural divides.”
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented, “This Third kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colors. We are proud to launch this kit with our long-standing partner PUMA and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favorite team, but also to make them feel proud of their identity.”