The 2023/24 away kit of FC Bayern München is a tribute to its global fan community, who share the club’s spirit of “Mia San Mia”. The jersey, made by Bayern technical partner adidas, has a black background with a world map pattern in pink and green, representing the locations of the fan clubs of the German champions.
The bright colors also echo the urban landscapes of New York, Shanghai and Bangkok, as well as the night views of Tokyo and Singapore – two destinations that FC Bayern will visit during this year’s Audi Summer Tour.
The “Mia San Mia” slogan is printed on the back of the neck, expressing the team’s confidence, self-belief and winning mentality: A mindset that originated in Munich, but is also embraced by the club’s fans around the world. The colors are repeated in the kit’s new back printing.
The FC Bayern men’s professional team will debut the away kit on the field for the game against Kawasaki Frontale on 29 July in Tokyo.
Andreas Jung, FC Bayern board member commented: “With this jersey, we together with our partner adidas want to express that the ‘Mia San Mia’ of our club has spread from Munich and Bayern to fans around the globe. FC Bayern brings together people who are passionate about this club, its football and its values – no matter where they live.”
Lisa Datz, senior product manager at adidas Football added: “With this bold new kit, we want to reflect the meaning of ‘Mia san Mia’ – a global mindset that transcends borders and football. It brings together FC Bayern fans around the world and features a fresh design in an eye-catching color palette that fans have never seen before. We can’t wait to see it on the pitch and on fans cheering for the team around the world.”