PUMA and AC Milan have revealed I Rossoneri’s home kit for the 2023/24 Italian Serie A, Coppa Italia, and UEFA Champions League seasons. The jersey aims to connect the team, the city, and its passionate fans even more closely.
The AC Milan 23/24 PUMA home shirt features a bold and modern design that reimagines the classic red and black stripes – a symbol of the Rossoneri brand, which has made the club famous among sports fans around the world. The innovative design includes a repeating tonal graphic that reflects the dynamic energy of the city, the rich legacy of the club, and its central role within a changing community that’s always looking ahead.
The distinctive new stripes create a repeating ‘M’ pattern in the middle of the jersey through the tonal stripes that represent the city of Milan and the progressive nature of the Club. The kit also has a sleek black V-neck collar with black sleeve cuffs and trims and proudly displays ‘AC MILAN’ in bold across the back of the neck.
To celebrate the launch of the AC Milan 23/24 home kit, PUMA and AC Milan released a new video featuring the captain of the men’s team, Davide Calabria, along with Olivier Giroud, Rafael Leão, Mike Maignan Thiaw, Fikayo Tomori, and Charles De Ketelaere.
The video also includes AC Milan women’s team players, Kosovare Asllani and Nesrien Bahlouli. The video highlights the main element of the new jersey design in which the ‘M’ serves as a link between the Club and the city. Iconic elements of the city appear in the video, illuminated by red and black lights to symbolize the passion for AC Milan worldwide.
The authentic version of AC Milan’s 2023/24 primary jersey is made with ULTRAWEAVE fabric, a 4-way stretch material that reduces weight and friction, and dryCELL technology that keeps you dry and comfortable. The replica version is also made with 100% recycled polyester, making it eco-friendly and durable. Both kits are fully made of recycled material except for their trims and decorations.