Reigning Italian Serie A champions AC Milan today released their 2023 fourth kit via a collaboration with technical sponsor PUMA and luxury fashion brand KOCHÉ. It will be worn by I Rossoneri for Sunday’s league match against Atalanta at San Siro.
According to AC Milan: The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan.
The new Rossonero reality is reinterpreted in digital 8-bit glory with AC Milan, PUMA, and Paris-based label KOCHÉ. This season, the three brands combine club heritage with performance tech and street-inspired couture for a match-ready collection that is both football and fashion-forward. The capsule features the AC Milan Fourth jersey, shorts, goalkeeper Kit, and a pre-match jacket.
The Fourth jersey places Club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because “the game is never over”.
The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan’s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has also been used to create car Decals and Wheels that will be launched in the popular sports- action game Rocket League beginning Wednesday 8 March. The launch will be the first time a European Club football kit is included in the game.
The jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.